Press Release

Asda Fights Food Waste with Invafresh


Toronto, ON, April 28, 2022–Asda has collaborated with Invafresh on a new data solution which will simplify the supermarket’s markdown process and in doing so, reduce food waste. 
Invafresh’s expiry management solution identifies products which are close to their expiry date, so colleagues in store can markdown efficiently before products reach their expiry date. This new technology means that Asda colleagues no longer need to look at all the products but receive information via an app on products which are about to expire. It will lead to a greater reduction in food waste, helping Asda towards its goal of reducing food waste by at least 50% as part of the Courtauld Commitment. 

“We have had great feedback from our stores and we are excited by the positive impact this new technology will have.”
Andrew Hudson
Waste Process Manager, Asda

“To reach our waste targets we are constantly looking for technologies and tools to help. By partnering with Invafresh we can help eliminate unnecessary food waste from our shelves by identifying products nearing the end of their lifespan easier and encouraging customers to purchase them by reducing their price and increasing their visibility,” said Andrew Hudson,  Waste Process Manager of Asda. 

The collaboration started with a pilot in one store in early 2020, with the complete roll out in all stores finalized earlier this year. 
“Invafresh are extra proud to announce our collaboration with Asda, a chain in the forefront of this important work,” says Martin Gradal, VP of Engineering and Sustainability at Invafresh. “For the past two years we’ve had the privilege of working closely together with Asda’s waste and supply chain management with the ambition of implementing our solution across all superstores and supermarkets. Our joint journey of eliminating food waste has just begun.”

About ASDA 

Asda is a UK retailer founded in 1949 serving around 19 million customers a week and currently employs more than 146,000 people across the UK. It has a multi-format, omni-channel offering, selling its products through a network of 584 grocery stores, 18 standalone petrol filling stations and 33 Asda Living stores and also online. In addition to grocery and general merchandise, Asda also operates George, a leading UK clothing retailer with both an in-store and online offering. The company has a significant property portfolio, of which 75 percent of the square footage is freehold.

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with more than $100 million of Fresh revenue being transacted daily, to provide AI/ML demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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