Press Release

Coborn’s expands partnership with Invafresh for fresh food merchandising and replenishment

Toronto, ON, October 2021 –Invafresh, the market leader of Freshology for the fresh food retail industry has expanded its partnership with Coborn’s to optimize fresh food operations across their grocery banners. Coborn’s, a leading Midwest grocer celebrating its 100th year, selected Invafresh’s Fresh Food Retail Platform for its merchandising and replenishment solutions to improve in-store performance, enhance consumer loyalty and brand, and drive profitability and sustainability.

Faced with the ever-increasing complexities of managing fresh food operations and ensuring compliance with the industry’s food safety and consumer disclosure regulations, Coborn’s sought an industry-leading technology partner to transform its retail operations for continued success. An existing adopter of Invafresh’s scale management platform, Coborn’s is confident with Invafresh’s leadership position in fresh item management, expanding the relationship for the parties to develop a thoughtful deployment plan across fresh food retail operations that accelerates time to value for Coborn’s through Invafresh’s merchandising and replenishment SaaS offering.

“While our experience with Invafresh runs deep, we carried out an in-depth evaluation of industry technology providers to propel our fresh food operations forward. We are continually impressed by the Invafresh team, the platform’s fresh-native capabilities, the customer-driven delivery model, and track record of successfully delivering top-quartile business and financial results across a range of national, regional, and local food retailers in North America. We have commenced the deployment of the Invafresh Fresh Food Retail solutions on schedule and are already seeing excellent adoption, usage and benefits as promised by the Invafresh team,” says Troy Vosburgh, VP of Fresh, Coborn’s.

“Invafresh is here to inspire the world to Think Forward and Think Fresh. We are excited to continue our journey with Coborn’s as we share the vision to prioritize fresh item management technology solutions that help shape the future of fresh food retailing for a fresher, healthier, safer, and sustainable operation says Tim Spencer, President and Chief Executive Officer, Invafresh. “Fresh food is the only way to build trust and loyalty in the competitive grocery market, especially with today’s digitally driven experiential consumer. Our fresh-native platform will help Coborn’s with merchandising and replenishment across their grocery banners to ensure fresh products of the highest quality are in stock at the right levels across their fresh assortments and offerings. We are committed to being the best in Fresh and are excited to partner with Coborn’s and help them to be the best in Fresh too.”

The addition of Invafresh’s merchandising and replenishment solutions enables Coborn’s to future-proof its fresh food retail operations for years to come and empower its store associates to provide the freshest products to its consumers. Coborn’s can confidently augment manual processes with fresh-native solutions that automate fresh ordering and in-store production planning across all fresh food departments that capture and report all inventory movement, including discards, markdowns, transfers, conversions, and cycle counts. Invafresh’s recipe management solution centralizes all aspects of Coborn’s in-store production from recipe creation, maintenance, cost allocation, nutritional labeling, through to standardization of products with in-store preparation guidelines. Every store ensures compliance with the USDA Ground Beef Recordkeeping with Invafresh’s food traceability solution.

“The Invafresh platform enables our store associates to focus on high-value consumer shopping experiences. As we digitize store operational processes, we are confident with the real-time visibility to a perpetual inventory for every store sales floor and backroom that all grocery retailers need to drive the best decisions for profitability and sustainability. We look forward to our continued partnership and success with the Invafresh team,” continues Troy.


About Coborn’s, Inc.

About Coborn’s Inc. St. Cloud, Minn,-based Coborn’s Inc. is a 100-year-old employee-owned grocery retailer with nearly 9,300 employees and 59 grocery stores across Minnesota, North Dakota, South Dakota, and Wisconsin under the Coborn’s Case Wine Foods, Marketplace Foods and Hornbacher’s banners. Coborn’s Inc. also owns liquor, fuel, and pharmacy locations. To support its 130 various retail business units, Coborn’s Inc. operates its own central bakery, dry cleaning facility and grocery distribution center. In 2021, Coborn’s Inc. was recognized by the Shelby Report Midwest as their Retailer of the Year.

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with $100’s of millions of Fresh revenue being transacted daily, to provide AI-enhanced demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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