Press Release

Gelson’s Markets Strengthens Partnership with Invafresh to Deliver Comprehensive End-to-End Fresh Food Retail Operations

Gelson’s Markets Strengthens Partnership with Invafresh

Toronto, ON, May 21, 2024Invafresh, the industry leading fresh grocery platform, today announced that Gelson’s Markets has expanded their partnership with them to include in-store production and centralized kitchen operations.

By using the AI-enhanced capabilities of the Invafresh Fresh Retail Platform, Gelson’s has been able to improve operational efficiency across their 27 full-service specialty grocery stores by reducing shrink, ensuring compliance with regulatory requirements and having a centralized repository of over 4,700 recipes, allowing for easy management from both a data and cost perspective.

Based on this success, Gelson’s has strengthened their partnership with Invafresh with the addition of Production Planning and Commissary solutions, providing them with comprehensive visibility across their entire fresh food retail operations for both in-store and central kitchen operations.

With Invafresh, we have an AI-enhanced solution that provides seamless integration across our entire fresh food operations helping us to increase margins and revenues, and reduce food waste.
Ron Johnson
Chief Information and Supply Chain Officer at Gelson’s Markets

“Invafresh is proud to partner with Gelson’s to provide them with a fresh-centric solution across their stores and central kitchens,” said Tim Spencer, President and CEO of Invafresh. “It’s an example of how Invafresh provides a single solution to optimize fresh food retail processes, from reducing food waste to increasing revenue to ensuring regulatory compliance.”

“For Gelson’s, the benefits of using the Invafresh Production Planning and Commissary solutions will be increased quality, better assortment compliance, reduced shrink, and an efficient management of labor resources,” continues Johnson. “For our in-store associates, Invafresh provides an easy-to-manage workflow between stores and our central kitchens, while providing them with a feature-rich, mobile solution to better serve our customers.”    

About Gelson’s Markets

Gelson’s is a collection of premium food and beverage markets with 27 locations throughout Southern California featuring the full breadth and amenities of a traditional grocer with the high level of personalized service and tailored offerings of a neighborhood shop. Each store offers a wide range of carefully selected produce, meat, seafood, bakery, and floral items, as well as chef-crafted signature and seasonal recipes from Gelson’s Kitchen, including deli to-go and catering. Shoppers can enjoy a unique collection of the best quality local, specialty, and organic products, along with favorite national brands. Gelson’s has earned recognition for its selection of top-quality private brand products, virtual educational and tasting events, and charitable and community partnerships.

Founded in 1951 as an extraordinary food shopping experience for discerning consumers, Gelson’s continues to be committed to the highest standards for quality, value, and freshness; unsurpassed service; and attention to detail in a friendly and welcoming atmosphere. Find out why Life Tastes Better Here® at and follow @gelsonsmarkets on Instagram, Facebook, and TikTok.

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with $100’s of millions of Fresh revenue being transacted daily, to provide AI-enhanced demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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