Press Release

Invafresh Acquires Whywaste to Strengthen Sustainability Capabilities


Acquisition accelerates global growth for Invafresh and provides grocery retailers with AI/ML-enhanced food waste reduction solutions.

Toronto, Canada, and Gothenburg, Sweden, October 4, 2023More than one-third of global food production, amounting to 1.3 billion tons of food valued at $1 trillion, is lost or wasted annually. If no urgent action is taken, global waste will grow by 70 percent by 2050. To address this challenge, innovations like sustainable waste management solutions are essential, according to leading industry consultants. 

Invafresh, the industry leading fresh grocery platform, today announced that it has acquired Whywaste, a leading provider of end-of-life product solutions for grocery retailers and convenience stores, including ASDA, Tesco One Stop, SPAR International, and Coop Sweden, to help reduce food waste, maintain regulatory compliance and increase profitability.

John Harmon, Senior Technology Analyst at Coresight Research, said; “We estimate that U.S. food waste totaled more than $650 billion in 2022, based on $1.25 trillion of food and beverages purchased for off-premises consumption combined with an estimate that 35% of food goes unsold or uneaten. 63% of grocery retailers view food waste reduction as very important in meeting corporate sustainability goals. The addition of Whywaste’s suite of waste reduction tools to Invafresh’s AI-enhanced demand forecasting capabilities could help retailers achieve those goals.” 

This acquisition sets the stage for accelerated global growth for Invafresh and extends the functionality of their AI/ML enhanced Fresh Retail Platform with Whywaste’s end-of-life solutions including advanced date checking, markdown price optimization, and donation platform capabilities. Customers using the Whywaste platform on average realize 30% less waste and 17% increase in revenue from optimizing discount pricing. Merging the two platforms will provide grocery retailers with a platform to drive revenue, reduce shrink, deliver a superior shopping experience to their customers, and help retailers achieve their sustainability targets.

You can learn more about the acquisition at

About Whywaste 

Based in Gothenburg, Sweden, Whywaste is a Swedish food tech company that provides solutions for markdowns and food waste management for grocery retail. With stores in over 40 chains globally, using the solutions in their everyday work, Whywaste meets the increased need for a smarter and more sustainable grocery retail. Learn more at 

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with $100’s of millions of Fresh revenue being transacted daily, to provide AI-enhanced demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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