Press Release

Invafresh and Coop Sweden Enter Central Agreement to Reduce Waste from Deli Counters


Toronto, ON, September 20, 2023–As the next step on Coop Swedens journey towards zero waste and more efficient work processes, the food retailer has entered into a Sweden-wide framework agreement for Invafresh’s solution for a waste prevention system for deli counters.

During the last few years, Coop has put a great deal of effort into their deli counters, with initiatives ranging from major assortment to improved supply chain managementCoop has also looked into solutions that can improve the daily work for the personnel on the counters while simultaneously reducing the food waste and this is where Invafresh comes into the picture.

Invafresh’s solution helps the personnel work more efficiently and keep track of all areas of the deli counter, while also ensuring that all food safety requirements are met. Furthermore, the system alerts personnel if there are any products on the counter that are at risk of becoming waste so that the personnel can take proactive, preventative, measures.

For Coop, this collaboration is an important part in our work to keep developing our deli counters and a prerequisite for enabling us to offer our customers the markets best deli-experience.

“We are happy that Coop chose Invafresh in their journey towards the deli counter of the future. I personally have experience from working in a deli counter and know how much time and effort is spent on administrative work to guarantee food safety as well as reduce waste, and I know that Invafresh will be of significant help here."
Henrik Folkelid
Business Development Manager, Invafresh

About Coop 

Coop is one of Sweden’s largest food retailers, delivering an affordable, sustainable food experience and has more than 800 stores ranging from Katterjokk in the far north to Smygehamn in the south of the country. Coop has since 2008, been offering food shopping online and our store reaches more then 60% of the Swedish households with home delivery of Coop grocery bags which can also be collected in all stores. Coop is ranked among the top sustainable brands in Sweden and has the largest portion of sales of ecologic products in the industry. In total, Coop has a revenue in Sweden of 43 billion sek and has more than 22 000 co-workers. 

For more information about Coop visit:

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with more than $100 million of Fresh revenue being transacted daily, to provide AI/ML demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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