As Covid-19 continues to upend the grocery industry, Invafresh has become a trusted partner in solving industry’s “pain points”.
The Business Intelligence Group has announced that Invafresh, the industry standard for Fresh Food Retail Operations, has been recognized with a 2022 Public Relations and Marketing Excellence Award.
This award is a testament to the team’s work to elevate the Invafresh brand and speaks to Invafresh’s dedication to pushing boundaries and being innovators at every level.
As a company, Invafresh is accelerating the digital transformation of fresh food retail operations around the globe. With the only centralized platform solution designed for the perimeter store, building a solid foundation for marketing and public relations has been critical to Invafresh’s success. Not only have the team’s marketing initiatives driven demand and customer satisfaction, but they have also developed a brand that can attract talented individuals in the competitive job market.
“The Invafresh Marketing team is dedicated to helping the grocery industry understand the importance of technology and automation in delivering the freshest experience possible to their customers by optimizing their in-store processes,” said Stephen Midgley, Vice President, Marketing at Invafresh. “As Freshologists, we are advocates for grocery AI and automation and how it can solve the industry’s pain points.”
As one of the challenges of Fresh is its unpredictability, Invafresh is in a unique position to continue to grow and showcase its expertise with AI and analytics in Fresh. Particularly as businesses continue looking for a strategic partner to help implement these technologies into their fresh retail operations.
“In 2022, Invafresh showed all of us how creativity and business acumen can serve the client’s needs,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “In this post-pandemic age, teams must remain agile and open to all paths to effectively communicate.”
Utilized by world-renowned grocers, including Sobeys, Albertsons, Weis Markets, and Giant Eagle, Invafresh’s Fresh Retail Platform is enhanced by AI and built-in analytics. It enables grocers to help optimize their store operations, from availability to variety to reducing shrink and improving store margins.
“Looking ahead, we will continue to strengthen Invafresh’s market leadership position by providing value and industry expertise to our customers, enabling them to optimize their fresh operations,” added Stephen Midgley, Vice President, Marketing at Invafresh. “As a marketing team, our goal is to advocate for the importance and broaden the use of technology to positively impact grocery retail operations, from meeting sustainability objectives to reducing out-of-stock to improving operating margins.”
For more information on the Public Relations and Marketing Excellence awards visit bintelligence.com/pr-excellence.
