Press Release

ICA Teams Up with Invafresh for AI-driven Food Waste Reduction


Toronto, ON, May 11, 2023–In a new partnership with Invafresh, ICA stores will work with an AI-driven Expiry Management tool that provides employees with advice on how to reduce waste every day. 

The tool has been tested and adapted in four pilot stores with very good results during 2022. Based on the store’s own data on previous sales, forecasts, and waste, it will be possible to work smarter with both the purchase of local products, planning the store’s own production, and how to best sell or process goods that are approaching their best-before date.

"We have achieved very positive results when developing the tool together with Invafresh. The power of the tool lies in the recommendations that come directly into the hands of employees in the store. As the recommendations are based on the store's own data, they are relevant and effective for each individual store's needs."
David Hedlund
X-lead at ICA Group's innovation department, ICAx

Axel Eriksson, store manager at ICA Kvantum Varberg, who has participated in pilot tests, is very pleased with the results. “We need practical tools that help us in our daily work, and that’s exactly what Invafresh and ICAx have achieved by starting from how we work in the store and having a close dialogue throughout the pilot,” says Axel Eriksson.

The AI tool helps stores tackle many different problems that drive waste. Among other things, it helps keep track of all best-before dates in the store and can recommend what actions need to be taken to sell the product before it becomes waste.

One suggestion for an action may be to price the item with a discount that is specifically calculated for that particular product. Another suggestion may be to use the product in store production, such as bakery, kitchen, or deli. With the tool, stores can also advertise products with a short shelf life on screens in the store and involve customers in sustainability efforts. 

“We are happy and proud to be able to take our collaboration with ICA to the next level by launching our new integrated platform with the chain,” says Viktor Petersson of Invafresh. “The goal is to take a comprehensive approach to food waste and give stores the best possible conditions for reducing food waste in a profitable way.” 

About ICA 

ICA Sweden is the leading grocery operator in Sweden. With a focus on food and meals, ICA Sweden aims to make every day a little easier. The roughly 1200 independent ICA retailers own and operate the stores themselves. ICA Sweden has agreements with the retailers on, among other things, joint purchases, logistics, marketing communication, and store development. ICA Sweden is part of ICA Group. For more information, see and

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with more than $100 million of Fresh revenue being transacted daily, to provide AI/ML demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

Published on

Share This Press Release

Back to all Press Releases