The Invafresh
Leadership Team

Meet our team of fresh experts innovating the world of fresh food retailing.

The Invafresh
Leadership Team

Meet our team of fresh experts innovating the world of fresh food retailing.

The Team

Invafresh’s accomplished leadership team draws on broad industry experience and networks to solve the top challenges facing today’s fresh food retailers, consumers, and planet.
Tim Spencer

Tim Spencer

President and Chief Executive Officer

A dynamic CEO, customer-centric freshologist, and true brand ambassador, Tim leads the strategy, organizational design, and operations to propel Invafresh’s innovation, delivery excellence, and corporate growth. Tim’s wealth of knowledge built on more than 25 years of global experience in leading enterprise software organizations has brought cutting edge best practices to every functional area across the organization. As a result, Invafresh is at the forefront of innovation to be the best in fresh supported by a team of freshologists on a mission to inspire the world to think forward and think fresh.

Tim Spencer

Tim Spencer

President and Chief Executive Officer

The best part of my job is engaging with my team of freshologists and partnering with grocery leaders to help shape the future of fresh food retail operations for consumer-first experiences, profitability and sustainability. We are committed to being the best in fresh and to helping global grocery retailers be the best in fresh too. It is this unwavering commitment that makes me proud of our legacy and inspired about our future growth.

Joe Smirlies

Joe Smirlies

Senior Vice President, Product Management

Our resident freshologist 5.0, Joe heads up product vision, strategy, and delivery ensuring Invafresh is leading the innovation to solve the challenges that plague fresh food retailing.

Joe Smirlies

Joe Smirlies

Senior Vice President, Product Management

The best part of my job is our advancement of innovation in technologies to shape the future of fresh food retail. My team partners with the industry to deliver the technology roadmap to solve their challenges that optimize sales, operational processes, and food waste initiatives.

Patrick Leung

Patrick Leung

Chief Financial Officer

Patrick oversees all financial accounting, and FP&A functions focused on strategic growth, capital markets and M&A initiatives.

Patrick Leung

Patrick Leung

Chief Financial Officer

The best part of my job is being at the forefront of financial and corporate decisions to drive global scalability while maximizing shareholder value as an integral and sustainable business. My team is proud of how we are accelerating fresher lifestyles and store profitability.

Doug Iverson

Doug Iverson

Chief Revenue Officer

Head of Global Sales, Doug is responsible for Invafresh’s go-to market execution, leading the sales team to build fulfilling long-term customer and partner relationships.

Doug Iverson

Doug Iverson

Chief Revenue Officer

The best part of my job is capturing the growth opportunity and unprecedented market demand from grocery retailers worldwide. My team is at the forefront of engaging conversations with leading grocers to help solve some of the most critical challenges facing not only the industry, but also the planet.

Laura Morgan

Laura Morgan

Vice President, Development and Quality Assurance

Leading the software development and quality assurance team, Laura’s responsibility is to ensure that Invafresh continually delivers innovative new releases that satisfy market and customer expectations.

Laura Morgan

Laura Morgan

Vice President, Development and Quality Assurance

Being at Invafresh for 20+ years, I am continually inspired by the achievements of the team. Each day, my team collaborates to deliver innovative and quality software releases to over 25,000 customers in the global retail grocery industry. This is the best part of my job!

Jocelyn VanPatter

Jocelyn VanPatter

Chief Human Resources Officer

The Chief Freshologist Officer, Jocelyn heads up the People and Culture function to create a global employer brand that builds, motivates, and inspires talented teams as she partners with business leaders to achieve corporate goals.

Jocelyn VanPatter

Jocelyn VanPatter

Chief Human Resources Officer

Unquestionably, our greatest strength is our people. The best part of my job is shaping our culture to lead the industry with innovation, agility, collaboration, and expertise that deliver outcomes for our customers and each other. All while, making an impact to a higher purpose!

Stephen Midgley

Stephen Midgley

Vice President, Marketing

With over 20 years of marketing leadership experience, Stephen and his team are responsible for the Invafresh brand, demand generation, communications, digital, content and customer marketing activities.

Stephen Midgley

Stephen Midgley

Vice President, Marketing

Marketing innovative technology that positively impacts people every day – every time they shop for fresh groceries – is the best part of my job. Marketing is the confluence of analytics and creativity, and at Invafresh we get to execute on bold ideas that contribute to meaningful change.

Paul Monaghan

Paul Monaghan

Vice President, Cloud Engineering

An engineering leader, Paul drives strategic cross-company growth of Invafresh’s cloud applications to support the solution portfolio, maximize impact with global grocers and shape the future of fresh food retail technology.

Paul Monaghan

Paul Monaghan

Vice President, Cloud Engineering

The best part of my job is advancing our cloud technology to solve the top challenges in grocery retail such as food waste and food safety. My team’s work is not done until we accelerate and scale the speed of cloud innovations globally to empower our grocery retail customers today and into the future.

Gary Lais

Gary Lais

Vice President, Customer Support

Responsible for driving value at every touchpoint of the customer lifecycle, Gary heads up the enterprise application support team to develop strong communications and partnerships focused on delivering joint success for everyone.

Gary Lais

Gary Lais

Vice President, Customer Support

The customer experience we deliver is the best part of my job. Our open attitudes and analytical reasoning are the secret sauce to exceeding our customer expectations. Our goal is to be the best in fresh across every single touchpoint of the customer lifecycle, and our 99% customer retention rates proves it!

Russ Newall

Russ Newall

Vice President, Customer Success

Fanatical about fresh food retail success, Russ leads the Customer Success team to bring forward the industry’s best practices and processes that quickly scale service offerings and time to value for leading global grocers.

Russ Newall

Russ Newall

Vice President, Customer Success

The best part of my job is when our customers realize the true value of our solution. My team partners with fresh food retailers to achieve goals of increasing revenue, reducing food waste, keeping their consumers loyal, and ensuring that all levels of their organization are satisfied with our solutions.

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Connect with a Freshologist

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Ready to Talk Fresh?

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Fresh Retail Solutions for Waste Reduction​

Discover why Price Chopper has chosen Invafresh Centralized Production Planning to prevent tons of food waste.

Fresh Retail Solutions for Waste Reduction

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