The Invafresh
Leadership Team

Meet the team of fresh experts transforming the world of fresh food retail operations.

Our Story

The Invafresh
Leadership Team

Meet the team of fresh experts transforming the world of fresh food retail operations.

Our Story

The Invafresh
Leadership Team

Meet the team of fresh experts transforming the world of fresh food retail operations.

Our Story

The Team

Invafresh’s accomplished leadership team draws on broad industry experience and networks to solve the top challenges facing today’s fresh food retailers, consumers, and planet. 

Tim Spencer

President and Chief Executive Officer

A dynamic CEO, customer-centric freshologist, and true brand ambassador, Tim leads the strategy, organizational design, and operations to propel Invafresh’s innovation, delivery excellence, and corporate growth. Tim’s wealth of knowledge built on more than 25 years of global experience in leading enterprise software organizations has brought cutting edge best practices to every functional area across the organization. As a result, Invafresh is at the forefront of innovation to be the best in fresh supported by a team of freshologists on a mission to inspire the world to think forward and think fresh.

Tim Spencer

President and Chief Executive Officer

The best part of my job is engaging with my team of freshologists and partnering with grocery leaders to help shape the future of fresh food retail operations for consumer-first experiences, profitability and sustainability. We are committed to being the best in fresh and to helping global grocery retailers be the best in fresh too. It is this unwavering commitment that makes me proud of our legacy and inspired about our future growth.

Joe Smirlies

Joe Smirlies

Senior Vice President, Product Management

Our resident freshologist 5.0, Joe heads up product vision, strategy, and delivery ensuring Invafresh is leading the innovation to solve the challenges that plague fresh food retailing.

Joe Smirlies

Joe Smirlies

Senior Vice President, Product Management

The best part of my job is our advancement of innovation in technologies to shape the future of fresh food retail. My team partners with the industry to deliver the technology roadmap to solve their challenges that optimize sales, operational processes, and food waste initiatives.

Patrick Leung

Patrick Leung

Chief Financial Officer

Patrick oversees all financial accounting, and FP&A functions focused on strategic growth, capital markets and M&A initiatives.

Patrick Leung

Patrick Leung

Chief Financial Officer

The best part of my job is being at the forefront of financial and corporate decisions to drive global scalability while maximizing shareholder value as an integral and sustainable business. My team is proud of how we are accelerating fresher lifestyles and store profitability.

Doug Iverson

Doug Iverson

Chief Revenue Officer

Head of Global Sales, Doug is responsible for Invafresh’s go-to market execution, leading the sales team to build fulfilling long-term customer and partner relationships.

Doug Iverson

Doug Iverson

Chief Revenue Officer

The best part of my job is capturing the growth opportunity and unprecedented market demand from grocery retailers worldwide. My team is at the forefront of engaging conversations with leading grocers to help solve some of the most critical challenges facing not only the industry, but also the planet.

Will Hansmann

Will Hansmann

Chief Technology Officer

As Chief Technology Officer, Will leads the Invafresh technology vision overseeing the Product Development, Cloud Engineering, Data Science, QA, Security, and IT teams.

Will Hansmann

Will Hansmann

Chief Technology Officer

The best part of my job is to be able to work closely with our customers and our Invafresh team to bring innovative technologies and solutions to such an important aspect of all our lives. Fresh food planning, operations, management, and sustainability impacts everyone on Earth.

Sarah Sandnberg

Sarah Sandberg

Chief Customer Officer

As Chief Customer Officer, Sarah focuses on delivering best-in-class customer experiences across onboarding, implementation, project management, customer success and customer support.

Sarah Sandnberg

Sarah Sandberg

Chief Customer Officer

The best part of my job is seeing customers realize the value our solutions can offer. We provide the product, data, people and expertise to help customers increase revenue, increase operational efficiency and reduce waste. Our customers’ success is our success!

Kristoffer Hagstedt

Kristoffer Hagstedt

Managing Director, Europe

As the MD Europe, Kristoffer is responsible for Invafresh’s European operations, as well as incorporating learnings and perspectives from European partners into the global Fresh Retail Platform.

Kristoffer Hagstedt

Kristoffer Hagstedt

Managing Director, Europe

The best part of my job is working with a team of truly talented people and developing innovative solutions that bring real value to our partners. We’re all about helping the grocery industry become more efficient, profitable, and sustainable.

Jocelyn VanPatter

Jocelyn VanPatter

Chief Human Resources Officer

The Chief Freshologist Officer, Jocelyn heads up the People and Culture function to create a global employer brand that builds, motivates, and inspires talented teams as she partners with business leaders to achieve corporate goals.

Jocelyn VanPatter

Jocelyn VanPatter

Chief Human Resources Officer

Unquestionably, our greatest strength is our people. The best part of my job is shaping our culture to lead the industry with innovation, agility, collaboration, and expertise that deliver outcomes for our customers and each other. All while, making an impact to a higher purpose!

Stephen Midgley

Stephen Midgley

Vice President, Marketing

With over 20 years of marketing leadership experience, Stephen and his team are responsible for the Invafresh brand, demand generation, communications, digital, content and customer marketing activities.

Stephen Midgley

Stephen Midgley

Vice President, Marketing

Marketing innovative technology that positively impacts people every day – every time they shop for fresh groceries – is the best part of my job. Marketing is the confluence of analytics and creativity, and at Invafresh we get to execute on bold ideas that contribute to meaningful change.

Laura Morgan

Laura Morgan

Vice President, Success Engineering

Leading the Success Engineering team, Laura is focused on the interface between Customer Success and Engineering to ensure our customers are receive exceptional quality from their investment with Invafresh.

Laura Morgan

Laura Morgan

Vice President, Success Engineering

Being at Invafresh for 20+ years, I am continually inspired by the achievements of the team. Each day, my team collaborates to deliver innovative and quality software releases to over 25,000 customers in the global retail grocery industry. This is the best part of my job!

Ready to Talk Fresh?

Our team of Freshologists are ready to show you how our industry leading Fresh Retail Platform can transform your fresh food retail operations to be the best in fresh!

Connect with a Freshologist