Toronto, ON, September 20, 2023–Invafresh, a leader in food waste reduction technology, is announcing an expansion of its partnership with SPAR International, a global leader in retail. Building upon their successful collaboration in combating food waste, the two companies are now taking another step forward with the launch of Markdown Optimization within SPAR stores.
The partnership between Invafresh and SPAR International was initiated back in September 2022 and the original agreement laid the foundation for evolving the management of food waste. Through the digital date checking solution, food wastage can be minimized whilst operational efficiency is enhanced.
Now, the collaboration is entering a new phase with the introduction of Markdown Optimization, an ingenious discounting system that leverages real-time data and AI-powered insights to dynamically adjust prices on products nearing their expiration date, driving sales while simultaneously reducing food waste. This approach not only benefits consumers with attractive discounts but also makes sure all items get sold before their expiry date.
“We are thrilled to take our partnership with SPAR International to the next level by introducing Markdown Optimization,” said Kristoffer Hagstedt, Managing Director for Europe at Invafresh. “This step embodies our collective vision of combating food waste while enhancing customer experiences.”
The partnership between Invafresh and SPAR International continues to showcase how technology can reshape established practices to align with environmental consciousness and economic efficiency.
About SPAR International
SPAR International is the world’s largest food retail voluntary chain operating over 13,600 stores worldwide and employing over 410,000 people. In 2021, the global retail turnover from 48 countries was € 41.2 billion. SPAR International unites and operates in partnership with independent retailers by working together to share global scale and expertise to enhance the competitiveness of its retail partners worldwide and build the SPAR Brand internationally.
