Press Release

Invafresh’s Joe Smirlies, Winner of Food Logistics’ 2021 Rock Star of the Supply Chain Award.

Joe Smirlies Winner of Food Logistics 2021

Toronto, Ontario — March 24, 2021 — Joe Smirlies, Invafresh, Senior Vice President of Product Management for the leading fresh-native technology platform honored with Food Logistics’ 2021 Rock Stars of the Supply Chain award. The seventh annual Food Logistics’ Rock Stars award of the Supply Chain recognizes influential individuals in the industry whose achievements, hard work, and vision have shaped the global cold food supply chain. “These professionals are making waves in an industry upended by the global pandemic. Whether it’s pivoting into a different channel or implementing emerging technologies, these supply chain leaders prove that hard work pays off,” says Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive. “These winners collaborated, optimized, developed, educated and played a critical role in the survival and success of their company amid a global pandemic. I am honored to recognize these individuals and continue to extend my utmost gratitude to everyone in the cold food supply chain industry for their time, efforts and innovations to keep food moving through the chain in a safe and efficient manner.” Joe co-pioneered Invafresh’s solutions of fresh food technology and is one of the world’s foremost experts in sustainable fresh-native technology solutions. With over 30 years of experience in the grocery technology sector, Joe brings the depth and breadth of knowledge to service fresh food retailers with innovative technologies and shape the future of fresh food retailing. “I am incredibly honored to receive this award,” says Joe. “As the global pandemic continues, I am driven more than ever to provide fresh food retailers with the benefits of fresh item management technology to overcome today’s unique supply chain challenges, improve food safety and reduce food waste.” “We are at a critical point in the industry where technology can make a bigger impact than ever before in supply chain management for fresh food retail” says Tim Spencer, President and CEO of Invafresh. Joe’s depth of knowledge paired with his extensive experience transforming fresh operations for some of the world’s most complex and largest grocers is the blueprint to Invafresh’s product evolution and success in fresh forecasting, assortment, fresh food transformation, and replenishment. Joe’s agility never ceases to amaze me. As consumers shift to eCommerce and expect quicker turnaround times for orders, pickups, and deliveries, Joe’s team continues to drive the product vision and innovation to meet the omnichannel needs of our fresh retail customers. I appreciate the support of Food Logistics and am proud of the entire Invafresh Rockstar team to shape the future of fresh item management technology.” Joe played a pivotal role in recent product advancements to Invafresh’s food traceability and scale management functionality, helping leading grocery retailers to optimize grocery store sales and operational processes and continues to play a crucial role in helping today’s fresh food retailers manage their supply chains to meet consumers’ future demands.


About Food Logistics

Food Logistics is the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain, focusing on trucking, warehousing, packaging, risk management, food safety and more.

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About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with $100’s of millions of Fresh revenue being transacted daily, to provide AI-enhanced demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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