A small hypermarket in Gothenburg, Sweden, part of the ICA chain, harnessed innovative digital solutions to reduce food waste, enhance profitability, and promote sustainability while engaging customers in the cause.
A small hypermarket in Gothenburg, Sweden, part of the ICA chain, harnessed innovative digital solutions to reduce food waste, enhance profitability, and promote sustainability while engaging customers in the cause.
ICA Kvantum Sannegården, situated in Gothenburg’s Lindholmen district, set its sights on addressing the challenge of food waste in alignment with the “Denmark Against Food Waste” initiative, inspired by UN Sustainable Development Goal 12.3. The store faced several hurdles, including labor-intensive manual date checking, reliance on static discounts, and the need to involve customers in the fight against food waste.
To address the challenges, ICA Kvantum Sannegården adopted Invafresh’s advanced Expiry Management solution, streamlining the process, reducing workload, and improving staff routines. Their dynamic pricing tool worked in harmony with date checking, offering personalized discounts for more informed customer decisions. A discount label printer simplified operations and gained staff praise for efficiency.
Collaborating with Invafresh led to a remarkable 40% reduction in food waste at ICA Kvantum Sannegården. The introduction of the sustainability screen engaged customers in the cause and communicated sustainability efforts effectively. This collaborative approach highlighted the significance of partner-driven innovation while keeping staff and customers central to the project’s success.
Food waste
reduction
Realized annual
benefits
Less time
checking dates
Reduction in
backroom inventory
More revenue
from markdowns
Fresh sales
growth
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