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Strack & Van Til Accelerating Fresh Food Optimization with Invafresh

Strack & Van Til Accelerating Fresh Food Optimization with Invafresh

Toronto, ON, May 31, 2023– Invafresh, the industry standard for fresh food retail operations, announced today that Strack & Van Til has selected Invafresh’s world-class architecture to optimize the fresh food operations of the Indiana-based chain, including produce, meat, deli, and dairy.

Invafresh is currently accelerating fresh food operations for Strack & Van Til in scale management and recipe management. To ensure pricing accuracy, identify opportunities for margin growth, and provide a superior customer experience, Strack and Van Til required a robust solution capable of automating manual processes.

“As a grocery retailer, it is imperative and a point of operational pride for us to always display correct and up-to-date pricing for our fresh food products to our customers. In addition, our use of the Invafresh Recipe Management module will enable us to centralize the creation, storage, and management of all recipes for retail products produced in-store,” said Richard Weber, Director of Information Technology at Strack & Van Til.

“We are delighted to welcome the venerated Strack & Van Til chain to our customer base of over 300 grocery retailers,” said Tim Spencer, President and CEO at Invafresh. “By leveraging our Fresh Retail Platform, Strack & Van Til will be able to automate their fresh food retail operations to ensure accurate and consistent pricing across all stores and allow in-store associates to focus on serving their customers. Our partnership with Strack & Van Til is a testament to the value of our experience and category knowledge that we bring to the market.”

About Strack & Van Til

Created in 1959, when Ernie Strack and Nick Van Til combined their grocery stores in northwest Indiana, more than 50 years later, the 23 modern Strack & Van Til supermarkets are a cornerstone of communities throughout Northwest Indiana and Illinois. Drawn together by a common ambition to create a more exciting shopping experience for customers they joined forces in 1959 to create Strack & Van Til. Inspired by the idea of creating a modern supermarket Ernie and Nick acquired a 10-acre piece of land in Highland Indiana to build their dream. More than 50 years later Strack & Van Til grocery stores are a cornerstone of communities throughout Northwest Indiana and Illinois. For more information visit

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with $100’s of millions of Fresh revenue being transacted daily, to provide AI-enhanced demand forecasting, merchandising, replenishment, sustainability and compliance, and waste prevention solutions.  

Learn more at About Us | Invafresh.

Media Contact

Stephen Midgley
Vice President, Marketing 
[email protected]

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